Advertising strategies that work well in other major markets do not always work here.
For example; Direct mail may work well in Dallas or LA, but here in San Francisco it does not work well at all. This is why direct mailers like The Penny Saver do not deliver to SF.
An advertising strategy that does work well in San Francisco employs the use of "free papers".
Free papers thrive in SF due to the fact it is a walking city. People walk to the bus, to work, to the restaurant. And on the way they pick up something to read.
Out of all the free papers in SF only one is a "shopper" paper. And that is my paper the SF Advertiser. What's good about a shopper paper is that people are not picking us up to read articles. They are picking us up to....you guessed it, SHOP.
So even though we might have less circulation then the big daily paper, we can actually bring you more customers for about 1/5 of their cost.
Please contact me if you are interested in advertising in the San Francisco market. I will help you increase your business for not a lot of money.
All The Best,
Bob
bob@sfadvertiser.com
415-861-8370
Nice Information Sharing! Do you need San Francisco Advertising Agency? HotStoneCommunications.Com is a unique marketing and PR agency located in the San Francisco Bay Area.
ReplyDeleteThis is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses. online advertising
ReplyDelete